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$1 Monthly Trial Ads from House Of Miniatures

 ARTS AND CRAFTS DO-IT-YOURSELF COLLECTIBLES PRINT AD SUBSCRIPTION TRIAL OFFER 

Classic

swiped by Mike Schauer ran 1983-1986

The two ads below come from a fun little arts & crafts sub-niche of making miniature furniture. If you think there wasn’t (or isn’t) a big market for...View More

Important: represents ease of use & time efficiency.

This photo of a man correlates to the first paragraph of the ad which starts by targeting men.

Relating to men who love woodwork, even though dealing with miniatures is much different, lacking machinery & equipment like hammers, saws & nails.

The use of "start" is representative of their aim to spark an ongoing interest in first-time buyers & get them to buy on ongoing subscription.

The $8.95 retail value & description of the fine details (as if it were a real piece of furniture), help the $1 deal seem like a steal.

Great use for a bonus.Complimentary items that will make their experience even better & more enjoyable.

This is where their profit will come from (automated sales every 4 weeks).

A great adjective they also use in the above ad. There are few other places you can think of that showcase high quality items.

An important phrase used numerous times throughout their ads. When a deal is really good, this is a usual objection that comes up which is why they emphasize it.

Instead of specifically targeting men (like the above ad), they are targeting anyone who like the idea of "showing it off".

This was also in the above ad ($8.95). An easy & effective tactic for value comparison.

Again, emphasizing "no further obligation. Also note how they state that this is the only way to buy the piece.

Same bonus as in the first ad.

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Key Takeaways

• I wouldn’t be surprised if the $1 offer (valued at $8.95+, if that means anything), lost them money up-front. However, acquiring recurring members worth $9.95/monthly will pay it back ten-fold & if the conversions are halfway decent, the $1 offer is more than worth it. This is how you should be thinking about your front-end offer. Don’t focus too much on making your money back upfront. Instead, focus on getting them in your funnel & selling them more profitable back-end products & memberships.
• When you’re selling an item that requires assembly, ease & time of building it is a big concern. House of Miniatures understands this & immediately addresses it in the headline with “in just a few hours”.
• House of Miniatures includes a product image in the bottom left of both ads, pointing out features with captions. This is a great way to showcase a product & make it seem more valuable & quality.
• One of the most mentioned phrases in both ads is “no further obligation”. When buying a low-cost front-end product or trial membership, a thought barrier that often enters people’s mind is “am I obligated to buy more afterwards?” which is why they emphasis it so much.
• Don’t sleep on niches that seem like they aren’t popular or have a big audience. You’d be surprised & shouldn’t assume the potential of an “unpopular” market.

ANALYST SPOTLIGHT

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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