發表文章

目前顯示的是 3月, 2022的文章

$1 Monthly Trial Ads from House Of Miniatures

圖片
Inspiration for Marketers & Copywriters About Browse Shirts Subscribe Now $1 Monthly Trial Ads  from  House Of Miniatures   ARTS AND CRAFTS   DO-IT-YOURSELF   COLLECTIBLES   PRINT AD   SUBSCRIPTION   TRIAL OFFER   Classic swiped by   Mike Schauer   ran   1983-1986 The two ads below come from a fun little arts & crafts sub-niche of making miniature furniture. If you think there wasn’t (or isn’t) a big market for ...View More Important: represents ease of use & time efficiency. This photo of a man correlates to the first paragraph of the ad which starts by targeting men. Relating to men who love woodwork, even though dealing with miniatures is much different, lacking machinery & equipment like hammers, saws & nails. The use of "start" is representative of their aim to spark an ongoing interest in first-time buyers & get them to buy on ongoing subscription. The $8.95 retail value & description of the fine details (as if it were a real piece of furnitu

$1 Breakfast Offer from Sheraton Hotels

圖片
  Inspiration for Marketers & Copywriters About Browse Shirts Subscribe Now $1 Breakfast Offer  from  Sheraton Hotels   HOTELS   INCENTIVE   DISPLAY AD   FACEBOOK AD swiped by   Mike Schauer It might be the biggest incentive a hotel advertises in their marketing, the $1 or free breakfast. Bed & Breakfast establishments have this built-into their ...View More Decent numbers that indicate significant exposure. Taken from the homepage of the Four Points website. The more luxurious hotels make sure they advertise breakfast "for two". GET SWIPE UPDATES 10 Key Takeaways A great incentive or bonus alone could make someone choose your service over another. The ads above let the photos do the talking in terms of the quality of the hotel & experience while the copy is primarily focused on incentives like breakfast, cocktails and wifi. In a crowded market, instead of completely focusing on beating big competitors at an overall level, think about what incentives and bonuses y